DIGITAL COMMUNICATIONS CONSULTANCY
ICATER WALES REBRAND
​THE_PROJECT
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South Wales catering firm icater-Wales required a fresh new look, so we worked with them to devise a logo and restructure their website.

The logo was designed with heritage mixing with graphical approach, so a traditional crest was coupled with sketched cutlery.
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The old website was white on black, quite oppressive and cluttered.
We freshened up the look and feel with a revamped palette and more current fonts.

​The idea was to create vibrant visual identity on a clean base, so white was the core colour with green and a red tone - the colours of Wales.

A contact button was placed at the top of every page to facilitate customer ordering, Menu pages and pages for buffet options were created in order to give the customer better information about the company's services.


CLIENT_FEEDBACK
The process of redesigning my previously weak and ineffective site was effortless. With WADV, I simply told them what I wanted and they made my website a dream become reality. In addition to me describing my ideal site they gave me helpful suggestions that would add more credibility to the site.
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Also, with my previous site needing a desperate makeover, Pete was ever so accomodating and had the new website ready within 24 hours - Im confident I wouldn't have got that anywhere else!
The aftercare I have recieved was (and still is) outstanding, Pete is a genius when it comes to all things virtual. They always responded to my requests in a timely manner, I am regularly in touch with WADV and they are always happy to consult further - most importantly the fees are more than reasonable. I will continue using them for my website updates and advertising material design.
Top qualities: Great Results, On Time, Creative
Mathew Preece, chef director Icaer-Wales
hired WADV as a web designer in 2011 and hired more than once
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