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Swimkidz  wanted to ramp up their email marketing with a series of offers to their client base.



The strategy was to offer a deal of the week with each mailshot, along side a selection of featured items with a discount, exclusively for the email subscribers.



Coupled with the sales offers was an ongoing campaign, a sweepstake for all who opened the email. This encouraged users to open each mail and opening rates ranged between 70 and 80% 



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